Ford reported good news for hybrid sales in its latest monthly report from the company's Dearborn, Michigan headquarters. Like other automakers on the path to electrification, Ford is paying close attention to its all-electric, gasoline-only, and hybrid vehicle sales. in April 2024, Ford sold 17,997 hybrid vehicles in the U.S. That's a new monthly record for Ford, 60% higher than its hybrid sales in April 2023.
Why Ford's hybrid sales success matters
Ford enjoyed immediate sales success with its original battery-electric vehicles (BEVs), the Mustang Mach-E and the F-150 Lightning. Immediately after their respective launches, the Mach-E in 2021 and the Lightning in 2022, demand far outstripped supply, leading to price increases and plans to add production shifts and facilities.
When the demand for the Mach-E and Lightning softened, a reaction to price increases and increased post-COVID overall vehicle supply, Ford retrenched on some expansion immediate plans. In a Ford investor call earlier this year, Ford CEO Jim Farley pointed to continued major investments in electrification. He also spoke about hybrids' position and market share in Ford's lineup, especially with trucks.