Skip to main content

Bridgestone Tires’ new Potenza Sport AS promises better wet and winter condition performance for true all-season tire

There's a new polymer, and tech to help tread life

Bridgestone tires Potenza Sport AS side view
Bridgestone

Despite their name, all-season tires are never the best option year-round — though a recent development from Bridgestone Tires might change things somewhat. The company’s “ ENLITEN technology,” which is making its high-performance debut with the new Potenza Sport AS ultra-high performance all-season tire, offers big improvements in winter driving and wet performance, says Bridgestone. (ENLITEN debuted earlier this year on Bridgestone’s Turanza EV tire.)

Bridgestone’s Dale Harrigle explained: “The incorporation of ENLITEN technology, including custom engineering to enhance wet, winter, and wear capabilities, allows the Bridgestone Potenza Sport AS tire to offset typical tradeoffs drivers might expect from an ultra-high performance tire so they can enjoy a confident vehicle performance no matter the season.”

In addition to all-season performance, the new tire tech may also extend the lifespan of your vehicle’s rubber — due in part to the inclusion of “PeakLife polymer.” The durable new composition has enabled Bridgestone to slap a staggering 50,000-mile limited warranty on its Potenza Sport AS tires. Bridgestone also claims that its polymer doesn’t just limit tread wear; it also improves handling overall.

The treads have also been reworked, boasting an asymmetrical pattern, solid rib design, and “full-depth 3D ultra-thin interlocking sipes.” This “performance tread” increases grip in wet conditions by funneling water out through a “streamlined network of slots and grooves. So the tire keeps contact with the road, performance improves, and the odds of a vehicle hydroplaning are greatly reduced.

Bridgestone isn’t the first tire company to introduce new all-season tires this year — Pirelli has also enhanced its all-season tire offerings. This means that both major tire brands in the U.S. now have new all-season tires, which probably shouldn’t be surprising. U.S. consumers have indicated that they want a one-tire-to-rule-them-all fit for their vehicles, and tire companies are responding.

Bridgestone Potenza Sport AS Tread
Bridgestone

48 sizes available, with more to come

If you want to slap a set of these new Bridgestone tires on your vehicle, there’s a good chance you’ll be able to. The company is initially launching its Potenza Sport AS ultra-high performance all-season tire in 48 sizes, with 28 more coming in 2024. When all is said and done, a total of 76 sizes will be available for rims between 16 and 22 inches in diameter.

While you’re free to slap a set of cutting-edge boots on an old banger, Bridgestone has designed its new all-season rubber with performance vehicles in mind. Several vehicles were listed by name when the company announced the Potenza Sport AS tires, including the Alfa Romeo Giulia, Audi SQ5, BMW X3, Infiniti QX50, Maserati Ghibli, Mercedes-Benz E-Class, Mustang GT, and Subaru BRZ.

Still, if you want to jazz up something a little less impressive than a Maserati, then the redesigned high-contrast sidewall Bridgestone has added to its new set of premium tires will probably look good on anything.

While the new tires did show improved performance in dry conditions, wet conditions, and snow — it is important to note that this performance will vary depending on the exact size of tire used. Price will also vary, so expect to pay a premium on these already premium wheel coverings if your rims are on the larger side.

Editors' Recommendations

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Ford’s hybrid vehicle strategy pays off with new all-time sales record
Ford's hybrid vehicle strategy pays off
Ford Hybrid F-150 pulling an Airstream trailer on a two-lane road with trees next to the road.

Ford reported good news for hybrid sales in its latest monthly report from the company's Dearborn, Michigan headquarters. Like other automakers on the path to electrification, Ford is paying close attention to its all-electric, gasoline-only, and hybrid vehicle sales. in April 2024, Ford sold 17,997 hybrid vehicles in the U.S. That's a new monthly record for Ford, 60% higher than its hybrid sales in April 2023.
Why Ford's hybrid sales success matters
Ford enjoyed immediate sales success with its original battery-electric vehicles (BEVs), the Mustang Mach-E and the F-150 Lightning. Immediately after their respective launches, the Mach-E in 2021 and the Lightning in 2022, demand far outstripped supply, leading to price increases and plans to add production shifts and facilities.

When the demand for the Mach-E and Lightning softened, a reaction to price increases and increased post-COVID overall vehicle supply, Ford retrenched on some expansion immediate plans. In a Ford investor call earlier this year, Ford CEO Jim Farley pointed to continued major investments in electrification. He also spoke about hybrids' position and market share in Ford's lineup, especially with trucks.

Read more
2025 BMW M4 CS: intentionally intense and emotional
The BMW M4 CS shows its motorsports roots on the street and on the track
2025 BMW M4 CS driver side profile shot parked in a garage with a corrugated wall.

I can imagine BMW M4 engineers sitting around a table, saying, "OK, now let's give them THIS!" followed by laughter with vicarious diabolical joy, thinking about how much fun drivers will have. BMW intentionally designed the 2025 BMW M4 CS to deliver "a more intense, emotional driving experience." The strategy to reach that goal was two-fold: less weight and more power.
Why the BMW M4 CS matters

With BMW's deep bench of M series cars for enthusiasts, the automaker can focus on the needs and preferences of specific groups of drivers for each model or variant. BMW slots the stunning M4 CS between the M4 Competition Coupe with M xDrive and the track-focused, limited-edition BMW M4 CSL. The M4 CS is lighter, has tighter handling, and produces 20 hp more than the Competition Coupe with M xDrive, but it stops short of the race car harshness of the Nurburgring-record-setting M4 CSL.
2025 BMW M4 CS: the defining features

Read more
Defender revamps luxury in 2025 lineup with signature 110 Sedona Edition
Defender makes it easier to add luxury with 2025 lineup curated packages and 110 Sedona Edition
2025 Defender 110 Sedona Edition parked on desert sand with rocky hills in the background right rear three-quarter view

Defender goes luxe. Jaguar Land Rover's 2025 Defender brand lineup bumps up the luxury and personalization options for the hardy adventure vehicle. All Defender models can be ordered with updated passenger comfort features. Defender KAI simplified buyer options selections with curated packages. The 2025 110 Sedona Edition, offered only for the 2025 model year, combines a selection of the new option packs with a deep red and black color treatment inspired by the Sedona, Arizona, desert terrain.
Why the 2025 Defender 110 Sedona Edition matters

Jaguar Land Rover owns the Defender brand. Renowned since 1948 for its ruggedness and multi-terrain capabilities, the Defender is sold in 151 countries. With its 2025 lineup, Defender adds luxury and comfort to its go-anywhere performance capabilities. Defenders are sold with various powertrains in different countries, including gas, diesel, and hybrid engines. This new lineup marks a significantly increased emphasis on customer preferences.

Read more